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Inside Elliott’s empire

A former editor of Time Out charts the magazine's growth from a London listings title to an international brand and comments: "[Proprietor] Tony Elliott has always been cautious about expansion, more perhaps even than he realises. He was once incensed by a journalist who compared him unfavourably with his contemporary Richard Branson: now there was a man, said the article, who could diversify his brand portfolio - going from records to clothing, soft drinks, insurance, trains and an airline. 'What on earth do they mean?' Tony fumed. 'I've diversified. I've got the Time Out city guides, Time Out Eating Guide, the Time Out Film Guide...' One-track minded he may be, but he's hitched quite a number of carriages on to the original train in the last 40 years. After launching a sister magazine in New York, which defied all media pundits to become a commercial triumph, he has licensed the Time Out name and know-how to listings guides in 13 cities and counting."

British Journalism Review, Vol. 17, No. 3, 19-26 (2006)
DOI: 10.1177/0956474806071113


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