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Myth, Jung and the McC women

City University, London

The Express group libelled the McCann family. The media vilified Heather McCartney. To explain why, a student in psychiatry visits Carl Jung's couch: "The print barrange against both women was unmatched in its prolonged intensity even by the intermittent coverage of jailed (now dead) Moors murderer Myra Hindley. Why? What is it about the portrayal of these two women by the news media that elicits such a powerful, pervasive and usually negative response?" Anslow continues: "These resilient and recurring patterns were identified by the influential but controversial Swiss psychologist and thinker Carl Jung (1875-1961) and labelled 'archetypes'. In his Collected Works, Jung writes: 'There are types of situations and types of figures that repeat themselves endlessly and have a corresponding meaning'... Jungians would claim that consumers of news reports respond to the same collectively unconscious contents as the journalists who gather, edit and present the stories. Thus, unconsciously, they expect shared, archetypal, embedded patterns to assert themselves in the reportage."

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