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British Journalism Review
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Billboard jungle

Joy Johnson

BJR editorial advisory board

Loser Ken Livingstone's director of media during the recent London mayoral election, Johnson questions the validity of a newspaper with a monopoly in the capital coming out for one candidate, as opposed to a political party, in such a contest. She writes: "For months Londoners had been regaled with banner first edition, front-page headlines such as 'Ken's Aide and Lost Millions'. These were then plastered on publicity billboards that appeared at the entrances of most tube stations, and all the major ones, and outside newsagents throughout the city. And there they stayed for the entire day, or, if such a story led the paper on a Friday, for the whole weekend." Perhaps it was the billboards that won the election for Boris Johnson, she argues.

British Journalism Review, Vol. 19, No. 3, 7-9 (2008)
DOI: 10.1177/09564748080190030202


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