Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
British Journalism Review
This Article
Right arrow Full Text (PDF)
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Richmond, S.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

How SEO is changing journalism

Shane Richmond

Search engine optimisation can ensure content attracts maximum web hits. And it doesn't mean conning readers, says an online editor

The communities editor of Telegraph.co.uk advocates the writing of articles and headlines with search criteria as a guide. But search engines will not end up dictating our news agenda as well as the way we format our stories, he argues: "Giving readers what they want is a sensible strategy, even though the overall mix of stories within a publication has to be balanced. Different editors will make different choices, but they are editorial choices, not SEO choices. SEO is value neutral. It doesn’t require you to dumb down, to fill your stories with the names of celebrities or to write 500 articles about Viagra every month. Even if you write about badgers, thermal dynamics or parachuting you will want your article to be seen by people who care about those topics. SEO techniques will give your article a better chance of being found."

British Journalism Review, Vol. 19, No. 4, 51-55 (2008)
DOI: 10.1177/0956474808100865
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?