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It's more fun on the `Dark Side'

Journalism has historically belittled public relations as being profligate and soft. But life is better in PR-land says a business journalist who crossed over: "Certainly, my lifestyle and work in public relations is far more enjoyable than my last job in journalism, which became a bit of a battle not only over expenses but also time spent at my desk and words produced. In PR, these things are not issues. Results are the only measure of success and if you get good ones then no one gives a damn about how many hours you spend in the office." And he concludes: "Journalists who've used up their expense budgets and spent all their own meagre wages but need to entertain an important contact contact me from time to time. Would I mind joining in and picking up the tab to save the hack's embarrassment? Of course not. All part of the service. Do I want anything in return? Maybe, but nothing earth shattering. A little mention here, a non-mention there. Is that unethical? In the modern world, I don't think so."

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